Stop Watching Your Ads Every Day. Start Building a Business.
Gary Claven
Whether you sell mattresses or moisturiser, daily ad metrics are probably the reason you’re stuck.
Browsing Tag
Google Ads
12 posts
Google’s Biggest Change in 25 Years: What It Really Means for Your Business
You don’t often see a company break the machine that made it billions. But that’s what Google’s doing…
The quiet storm hitting Google Ads: what AI overviews mean for your PPC strategy
There’s a shift happening right now in Google Search—and it’s not just another algorithm tweak. It’s something deeper,…
This isn’t Google Ads anymore — it’s Meta in disguise
Why the Old Way Is Dying — and the New Way Isn’t Optional If you’re a business owner,…
Google Search vs. Facebook Ads for Chiropractors: Why High-Intent Marketing Wins
Introduction: The Challenge of Marketing a Chiropractic Practice If you’re a chiropractor, you already know that running a…
The Psychology of High-Spend Advertisers: What Makes Scaling Successful
Scaling advertising campaigns is often framed as a purely mechanical process: optimise for performance, increase the budget, and…
How to Run Successful Remarketing Campaigns: A Deep Dive into Technical Strategies
Remarketing is a cornerstone of digital advertising, enabling businesses to reconnect with potential customers who have already interacted…
Scaling Paid Ads: Insights from a Media Buyer for High-Growth Companies
Scaling paid advertising campaigns is often perceived as a straightforward process: increase the budget, broaden the audience, and…
Unlocking Success: An Introduction to Measuring Digital Marketing ROI
In today’s digital-first world, understanding the return on investment (ROI) of your marketing campaigns is essential. It’s not…
7 friends in 10 days, Your SaaS success strategy
Historical Context They analysed vast amounts of user data, looking for patterns that distinguished users who stayed active…
