Case Study / Google Ads Rebuild

The fix wasn't a bigger budget. It was a three-campaign structure, each doing one job.

A direct-to-consumer Jeep accessories brand inherited an underperforming Google Ads account: minimal spend, three conversions a month, no clear structure. Thirty days after a full rebuild, the same account returned 16x on ad spend across 156 conversions.

Spend

$1,205

+830%

Revenue

$19,308

+3,460%

Conversions

156

+5,100%

ROAS

16.01x

+283%

01 / The Brief

An ecom account running cold, with no clear job for any campaign.

The brand sells niche Jeep accessories direct to consumer. The Google Ads account had been sitting in a holding pattern, spending around $130 a month with three conversions to show for it. Brand search, generic prospecting, and Performance Max were all running through a single tangled structure with overlapping keywords and unclear attribution. The first job was diagnostic, not creative.

02 / The Reset