$243K in tracked revenue on $65K of ad spend. 3,310 conversions, 3.73x ROAS, across a single 90-day window.
A multi-channel direct-to-consumer ecom brand on Google Ads. The headline numbers below are clean snapshots from the platform: cost, conversion value, conversion volume, and the period-over-period direction of each.
Three months. One account. The numbers that matter.
This is a direct-to-consumer ecommerce brand running Google Ads across Search, Shopping, and Performance Max. The window is 90 days. The headline figure is straightforward: $65,100 in ad spend produced $243,000 in tracked revenue, across 3,310 attributed conversions, at an average return of 3.73 times the spend.
What makes the period a case study, rather than a status report, is what happened underneath those totals.
Spend scaled 54%. Efficiency went up, not down.
The standard scaling story in paid media goes like this: spend goes up, ROAS goes down, and the operator argues that the volume gain justifies the efficiency loss. That is not what happened here.
Gary Claven
