“Pay or Watch” — Why Meta’s UK No-Ads Option Matters, What It Means for Us (as People and Marketers)
Gary Claven
If you’d told me five years ago that Facebook or Instagram might one day force you to choose…
Browsing Tag
13 posts
This isn’t Google Ads anymore — it’s Meta in disguise
Why the Old Way Is Dying — and the New Way Isn’t Optional If you’re a business owner,…
Google Search vs. Facebook Ads for Chiropractors: Why High-Intent Marketing Wins
Introduction: The Challenge of Marketing a Chiropractic Practice If you’re a chiropractor, you already know that running a…
The Psychology of High-Spend Advertisers: What Makes Scaling Successful
Scaling advertising campaigns is often framed as a purely mechanical process: optimise for performance, increase the budget, and…
How to Run Successful Remarketing Campaigns: A Deep Dive into Technical Strategies
Remarketing is a cornerstone of digital advertising, enabling businesses to reconnect with potential customers who have already interacted…
Scaling Paid Ads: Insights from a Media Buyer for High-Growth Companies
Scaling paid advertising campaigns is often perceived as a straightforward process: increase the budget, broaden the audience, and…
7 friends in 10 days, Your SaaS success strategy
Historical Context They analysed vast amounts of user data, looking for patterns that distinguished users who stayed active…
The Great Meta Shift: AI Takes the Wheel in Advertising
The Announcement: Meta’s Big Reveal In a move that has left advertisers both scratching their heads and reaching…
The Paid Media Puzzle: How to Stop Burning Money and Start Burning the Competition
Picture this: You’re a contestant on a cooking show, tasked with creating a gourmet meal. The catch? You’re…
From Textbooks to TikTok: 10 Questions to Test Your Marketing Grad’s Real-World Savvy
Ah, the fresh-faced marketing graduate. They’ve just spent four years and approximately £40,000 (or £140,000 if they went…
