What Early Morning Runs Teach Small Businesses About Marketing
Your Marketing Is just like a 6 a.m. Run.
It’s 6 a.m.
Dark outside. Possibly cold.
Your alarm goes off and your body immediately starts negotiating. Five more minutes. You’ll go tomorrow. It doesn’t even matter that much.
You get up anyway. Lace up. Go.
Nobody sees you leave. Nobody’s waiting at the end of the street with a stopwatch. Nobody texts you later to say “hey, that run just added three years to your life.”
But that’s exactly how health gets built. Not in the moments people notice. In the ones they don’t.
Marketing works the same way. And most businesses haven’t figured that out yet.