Senior marketing leadership without a full time hire.
This service is for business owners who need clarity, control, and accountability in their marketing. I step in as your Fractional Marketing Officer and take ownership of direction, performance, and decision making.
You get senior leadership. You avoid long term overhead. Marketing starts supporting business goals again.
What this role covers:
I work across strategy and execution. The focus stays on outcomes, not activity.
What I do in this role;
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Own marketing direction and priorities
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Oversee paid media across search, social, programmatic, and ABM
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Set and manage budgets with commercial discipline
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Ensure tracking and reporting support real decisions
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Lead and support internal teams and partners
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Step in hands on when performance needs fixing
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Keep marketing aligned with sales and revenue goals
How this works in practice:
I am involved at the level the business needs. Some weeks that means leadership and planning. Other weeks it means rolling up sleeves to stabilise performance or guide a team through change. The goal stays the same. Clear direction and predictable results.
Who this is for:
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Owner led businesses
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Companies already spending on marketing
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Teams lacking clarity or accountability
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Founders who want senior input without hiring full time
Pricing
Engagements run on a monthly retainer based on level of responsibility and time commitment. For longer term partnerships, part of the fee can be linked to agreed performance outcomes.
If you want a trusted marketing lead who treats growth like a business function, let’s talk.
Gary Claven
