The Psychology of High-Spend Advertisers: What Makes Scaling Successful
Gary Claven
Scaling advertising campaigns is often framed as a purely mechanical process: optimise for performance, increase the budget, and…
Browsing Tag
Tik Tok
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7 friends in 10 days, Your SaaS success strategy
Historical Context They analysed vast amounts of user data, looking for patterns that distinguished users who stayed active…
The Paid Media Puzzle: How to Stop Burning Money and Start Burning the Competition
Picture this: You’re a contestant on a cooking show, tasked with creating a gourmet meal. The catch? You’re…
Attention Spans: Shrinking or Shifting? The Truth Behind Your Failing Video Strategy
In a world where TikTok dances reign supreme and goldfish allegedly have longer attention spans than humans, it’s…
AI Lead Gen: Digital Snake Oil or Marketing Magic
Picture this: You’re a small business owner, drowning in a sea of tasks, when suddenly, a lifeline appears.…
From Textbooks to TikTok: 10 Questions to Test Your Marketing Grad’s Real-World Savvy
Ah, the fresh-faced marketing graduate. They’ve just spent four years and approximately £40,000 (or £140,000 if they went…
Digital Marketing: Degree vs. Memes – The Ultimate Skill Showdown
Buckle up, digital marketing enthusiasts, because we’re about to dive into the wild world of skill stacking –…
Beyond Clicks and Likes: Why Data Analysis is the Future of Digital Marketing
In the ever-evolving landscape of digital marketing, there’s a veritable smorgasbord of skills that aspiring marketers are told…
10,000 Hours or 10 Minutes? Why the ‘Digital Marketing Shortcut’ is Just a Mirage in the Desert of Success
Ah, the 10,000-hour rule – the aspiring digital marketer’s nemesis and the seasoned pro’s best friend. Let’s talk…
