Google Search vs. Facebook Ads for Chiropractors: Why High-Intent Marketing Wins
Gary Claven
Introduction: The Challenge of Marketing a Chiropractic Practice If you’re a chiropractor, you already know that running a…
Browsing Tag
11 posts
The Psychology of High-Spend Advertisers: What Makes Scaling Successful
Scaling advertising campaigns is often framed as a purely mechanical process: optimise for performance, increase the budget, and…
How to Run Successful Remarketing Campaigns: A Deep Dive into Technical Strategies
Remarketing is a cornerstone of digital advertising, enabling businesses to reconnect with potential customers who have already interacted…
Scaling Paid Ads: Insights from a Media Buyer for High-Growth Companies
Scaling paid advertising campaigns is often perceived as a straightforward process: increase the budget, broaden the audience, and…
7 friends in 10 days, Your SaaS success strategy
Historical Context They analysed vast amounts of user data, looking for patterns that distinguished users who stayed active…
The Great Meta Shift: AI Takes the Wheel in Advertising
The Announcement: Meta’s Big Reveal In a move that has left advertisers both scratching their heads and reaching…
The Paid Media Puzzle: How to Stop Burning Money and Start Burning the Competition
Picture this: You’re a contestant on a cooking show, tasked with creating a gourmet meal. The catch? You’re…
From Textbooks to TikTok: 10 Questions to Test Your Marketing Grad’s Real-World Savvy
Ah, the fresh-faced marketing graduate. They’ve just spent four years and approximately £40,000 (or £140,000 if they went…
The Facebook Organic Odyssey: Navigating the Ever-Changing Landscape of Free Reach
Remember the good old days when posting a simple update on your business Facebook page would instantly reach…
Stop Sending Potential Clients to Your Homepage: The Secret to Skyrocketing Conversions
Picture this: You’re at a party, and someone asks what you do for a living. You launch into…
