About

Digital Marketing Strategist and Growth Architect

With over 25 years of experience in sales and marketing, I specialise in uncovering hidden growth opportunities, streamlining processes, and delivering measurable results for businesses across industries. My career has been shaped by a passion for solving complex challenges, whether it’s optimising digital ad performance, aligning marketing strategies with sales objectives, or creating data-driven solutions that maximise ROI.

I bring deep expertise in both in-person sales and digital marketing platforms, including LinkedIn, Programmatic, Google Ads, Meta (Facebook and Instagram), and X (formerly Twitter). This breadth of experience allows me to take a holistic approach, combining strategic vision with hands-on execution to drive sustainable business success. I specialise in crafting innovative solutions for subscription-based businesses, e-commerce brands, and B2B organisations. 

What I Do

  • Strategic Consulting: I’ve worked with leading global brands, SMEs, and healthcare organisations to design marketing strategies that align with business objectives. Whether it’s account-based marketing (ABM), paid media advertising, or lead generation, I focus on delivering ROI-positive campaigns that drive growth.
  • Innovative Campaigns: My work includes launching clinical trial recruitment campaigns for pharmaceutical companies, creating community-driven strategies, and optimising lead generation for high-value dental implant patients. I thrive in complex regulatory environments and love turning challenges into opportunities.
  • Educator and Speaker: I regularly share my insights through industry events, workshops, and webinars, helping businesses and marketers navigate digital marketing challenges. Mentoring emerging marketers and sharing practical strategies is one of my biggest passions.
  • Data-Driven Results: I’m obsessed with numbers and love diving into analytics to refine campaigns. From conversion rate optimisation to multi-platform campaign management, I ensure every ad dollar is spent wisely.

Why Work With Me

I combine a strategic and analytical approach with a passion for creativity and innovation. I don’t just create campaigns—I focus on building systems that align marketing with sales and operational goals. Whether you need to reduce churn, grow your subscriber base, or optimise your ad spend, I can help you achieve meaningful, measurable growth.

My Track Record

  • Managed over £50 million in ad spend across platforms.
  • Consistently delivered conversion rates above industry benchmarks for e-commerce and B2B clients.
  • Developed award-winning campaigns for subscription-based businesses, driving sustainable growth.
  • Reduced customer acquisition costs for healthcare and e-commerce brands while increasing ROI.

How We Can Work Together

  • Marketing Strategy Development
  • Paid Media Management (Google, Meta, LinkedIn)
  • Lead Generation and Account-Based Marketing
  • Campaign Optimisation and Analytics
  • E-Commerce and Subscription Growth

Let’s Connect

If your business is ready to level up its digital marketing strategy, I’d love to help. Whether it’s building campaigns, refining analytics, or creating a roadmap for long-term growth, I’m here to collaborate. Reach out, and let’s build something extraordinary together.

Contact Me

Projects I've worked on

I feel privileged to have worked with the following companies;