Gary ClavenThere’s something deeply frustrating about doing meaningful work… and watching it go unnoticed.
You’ve put in the effort. You’ve built something real. You’ve poured yourself into the details—crafted the offer, sharpened your skills, maybe even gathered a few early believers.
But now it’s time to market. And suddenly, everything feels murky.
The advice is loud, conflicting, and often soulless:
- “Run Facebook ads.”
- “Hire a growth agency.”
- “Hack your funnel.”
- “Make it go viral.”
And if you’re like many of us who’ve read Seth Godin’s work, that advice just doesn’t sit right.
You know that real marketing—the kind that builds trust, creates change, and earns attention—isn’t about shouting louder.
It’s about showing up generously, with clarity and intention, for the smallest group of people who care.
That’s why I built Ask Gary About That—a marketing GPT powered by Seth Godin’s greatest ideas.
Who (or What) Is Gary?
Gary is a digital voice trained on the timeless ideas of one of the world’s most resonant marketing minds: Seth Godin.
But Gary isn’t just a parrot of popular quotes or a lazy summary bot.
He’s a thought partner—a GPT who interprets, applies, and provokes using the deep insights from books like:
- Purple Cow (stand out or be invisible)
- This Is Marketing (serve a small group well)
- Linchpin (be indispensable by making art)
- Unleashing the Ideavirus (build ideas that spread on their own)
Ask Gary a question, and he doesn’t just give you an answer.
He gives you the right question back, too. One that nudges you to think clearer, connect deeper, or take that next brave step forward.
Why I Created Gary (and Why I Think We Need Him Now)
I’ve spent years surrounded by brilliant creators—people with important things to say, unique services to offer, powerful stories to share.
But over and over, I saw a pattern:
They hit a wall when it came to marketing.
Not because they didn’t care.
But because traditional marketing advice wasn’t made for people like them.
People with a voice.
People who want to make things better.
People who feel slimy about tactics that trick, interrupt, or manipulate.
Seth Godin’s work has always offered a different way:
“Marketing is the generous act of helping someone solve a problem.”
I wanted to make that approach more accessible—more actionable—especially for people doing meaningful work with limited time, budget, or experience.
So Gary was born.
What Can You Do with Gary?
Gary is more than a Seth Godin quote machine. He’s a fully interactive resource with layered capabilities, including:
1. Find Your Smallest Viable Audience
Gary will help you narrow down “everyone” to “people like this who want that.” He’ll challenge you to stop being vanilla and start being specific.
2. Create a Purple Cow
Have a product or service you want to launch? Gary can help you find the remarkable core of what makes it worth talking about.
Example prompt:
“Gary, I’m launching a bookkeeping service. Help me find my Purple Cow.”
3. Write Launch Emails, Headlines & Story Hooks
Need copy that reflects who you are and who it’s for? Gary uses Godin-inspired language to craft messaging that earns trust, not just clicks.
Example prompt:
“Help me write a non-salesy landing page for my group coaching program.”
4. Build Campaigns That Spread Organically
With Gary’s Campaign Builder, you can create a full marketing journey—from identifying the tribe and defining tension, to designing generous offers and finding the right vectors.
Example prompt:
“Let’s design a 3-week launch plan for my membership community.”
5. Decode Your Existing Work
Already have a pitch, sales page, or tagline? Ask Gary to review it using Seth-style framing.
He’ll ask things like:
“What’s the tension you’re resolving?”
“Would your audience miss this if it disappeared?”
“Is this built for trust, or just attention?”
6. Use Real Swipe Files (That Don’t Feel Gross)
From email subject lines to calls-to-action, Gary offers curated language rooted in generosity, storytelling, and clarity—not hype or scarcity tricks.
What Makes Gary a True Purple Cow
Let’s be real: There are hundreds of marketing tools out there.
So why use this one?
Because Gary is built for people who care.
He’s for:
- Coaches who want to build relationships, not chase algorithms
- Creators tired of shouting into the void
- Founders who want clarity, not confusion
- Freelancers and consultants who want clients to come through word of mouth, not cold pitches
- Nonprofits trying to grow movements, not just mailing lists
Gary’s not just about helping you sell. He’s about helping you see—and helping others see you more clearly too.
He bridges the gap between ideas and impact.
Why the Name?
Why “Ask Gary About That”?
Because sometimes you need someone in your corner.
Someone to bounce ideas off of.
Someone to say, “Hey, what if you framed it this way?”
Or, “That’s a beautiful insight—let’s make it spread.”
Gary’s not a know-it-all. He’s your sidekick in the Godin-verse.
(And yes, it’s a little wink to “Ask Jeeves,” but way more useful.)
Try Gary (It’s Free, No Signup)
Use Ask Gary About That Here
You don’t need to install anything. Just ask.
What you get back may not always be what you expect—but it will almost always move you forward.
Want to Share Gary?
Please do. He’s designed to help as many people as possible make better, bolder marketing.
Great ways to share:
- Add him to your community resource list
- Mention him in a newsletter for your audience
- Use him in your next team strategy sprint
- Give him a try live in a marketing workshop or mastermind
Final Thoughts: What Happens When You Start Seeing Differently
Ask Gary About That is more than a marketing assistant.
He’s an invitation to see your work through a new lens:
- A lens that centers service, not shouting
- Connection, not conversion
- Resonance, not reach
Because the world doesn’t need more noise.
It needs more people doing work that matters—and marketing it in a way
that earns trust.
That’s what Gary’s here for.
That’s what you’re here for too.
Now, go make a ruckus.
Gary Claven
